What are cookies?

A cookie is a small piece of data sent from a website and stored in a user’s web browser while they use a website. When the user browses the same website in the future, the data stored in the cookie can be retrieved by the website to notify the website of the user’s previous activity.

Cookies cannot be programmed or carry viruses, and cannot install malware on the host computer.

How does Furley Page use cookies?

The Furley Page website uses cookies to make the browsing experience more efficient, enjoyable and to collect anonymous profile information about users. This information helps Furley Page understand what pages on the website are popular and which pages may need improving.

This information is only used by the internal team and will not be passed to any third party organisation.

What cookies does Furley Page collect?

We have carried out a cookie audit of our website and created the tables below, so that you can view all of the cookies our site uses; their type and their purpose.

Name Description Expiry date
_utma (Google) This cookie is typically written to the browser upon the first visit to your site from that web browser. If the cookie has been deleted by the browser operator, and the browser subsequently visits your site, a new __utma cookie is written with a different unique ID. This cookie is used to determine unique visitors to your site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. Two years from set/update
_utmb (Google) This cookie is used to establish and continue a user session with your site. When a user views a page on your site, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on your site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on your site for longer than 30 minutes. You can modify the default length of a user session with the _setSessionCookieTimeout() method. 30 mintues from set/update
_utmc (Google) The Google Analytics tracking for ga.js uses two cookies to establish a session. If either of these two cookies are absent, further activity by the user initiates the start of a new session. See the Session article in the Help Center for a detailed definition and a list of scenarios that end a session. You can customize the length of the default session time using the _setSessionCookieTimeout() method. The end of the session
_utmz (Google) This cookie stores the type of referral used by the visitor to reach your site, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within our site. The cookie is updated with each page view. Six months from set/update
_ga ( Google Analytics cookie, used to distinguish users. Decided by Google
_gat ( Google Analytics cookie, Used to throttle request rate. Decided by Google
__utm* ( Google Analytics non-personally identifiable information used for website analytics. Decided by Google
_hjUserId ( Hotjar cookie. This cookie is set as soon as a user loads a page which contains the Hotjar code. The cookie contains a universally unique identifier (UUID) which allows Hotjar to track the same visitor across multiple pages and sessions. 365 days
JSESSIONID ( New Relic cookie which is used to monitor session counts for an application. The end of the session
session ( Keeps your website session alive. The end of the session

How to control and delete cookies

If you want to restrict or block cookies on the Furley Page website, or other websites you visit, you can do this through your browser settings. The Help function within your browser should tell you how.

Alternatively, you can visit which contains comprehensive information on how to delete cookies from your computer as well as more general information about cookies.

When did the law change and who enforces it?

The original EU legislation, now known as the “E-Privacy Directive“ was published in 2003 and implemented as European Directive – 2002/58/EC. In 2009 the Directive was amended by Directive 2009/136/EC that included a requirement to seek consent for cookies and similar technologies.

The EU Directive entered UK law on 26th May 2011 and is regulated by the Information Commissioner’s Office (ICO) who decided to enforce this legislation from 26th May 2012. More information about the ICO can be found at